Reputation Management

The success of any organisation is intrinsically linked to the health of its reputation. No matter how strong the bottom line or virtuous the cause, a negative perception of any organisation amongst its stakeholders and the wider public will affect its ability to develop and to meet its objectives.

Contingency planning and risk analysis

We work with our clients to identify the potential risks to their business or organisation and to ensure there are comprehensive plans in place to mitigate those risks. This includes identifying potential critics, providing strategic advice and senior counsel to clients’ chief executives and boards, honing key messages and training our clients to provide a response to criticism or adverse circumstances – whether that involves giving evidence to a select committee or an interview on live television.

Stakeholder engagement

Whitehouse works with our clients to identify their key stakeholders, encompassing both likely supporters and potential critics, and to ensure regular communication with these political, charitable, business and journalist opinion formers. This ensures that in adverse circumstances our clients are communicating with an audience knowledgeable about the client’s activities, and that our clients also have a bank of advocates ready to provide support when needed.

Positive media relations

We work with our clients to help ensure they continue to engage constructively with the media and to provide positive news stories and comment that reinforces the reputation of their organisation and offsets potential criticism.

Immediate response

Our team is available at any time to provide immediate assistance in the event of a reputational issue. If you urgently need support, please contact Chris Rogers, on +44 (0)20 7793 2536 / +44 (0)7720 054189 (out of hours) or email

If you would like to receive information and analysis on policy developments across our specialist sectors, please complete the following, indicating what sectors you would like to receive information on:

Contact us

We would be delighted to hear from you. If you would like to get in touch with us, please contact us on 020 7463 0690 or use the form below.

We look forward to hearing from you.

For media enquiries, please contact Mayar Raouf on 020 7463 0698 / 0750 232 7092, or email

Contact us via email
  • ace centre
  • Pancreatic Cancer UK
  • Pancreatic Cancer UK
  • Team GB
  • Lilian Baylis Technology School

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