A pro-active approach
Public relations is key to building a brand, raising awareness of an issue and keeping the organisation’s image unsullied.
We believe our clients should make news rather than simply respond to it. This is the foundation of all our public relations campaigns. We work with our clients to communicate their news and outlook in a way that will capture the attention and imagination of their audience.
Engagement with the news agenda
Alongside our commitment to creating media opportunities pro-actively, we are rigorous in our media monitoring and analysis to ensure that our clients are engaging fully with the news agenda and are taking advantage of every possible media opportunity. Through this we ensure that our clients are conveying information that is useful for journalists and provides a mechanism for our clients to convey their messages.
We befriend journalists, and in return, make them our clients’ friends.