The LIFT Council
The LIFT Council is the representative body for the private sector partners involved in the delivery of facilities through Local Improvement Finance Trusts (LIFT), a government endorsed public-private sector partnership. More than 265 facilities have been developed and more than £2 billion in investment has been secured through the LIFT model since its inception in 2001.
Whitehouse was appointed to provide public affairs and media relations support, along with chairmanship and secretariat services, to the LIFT Council, the membership of which comprises more than 90% of the private equity investors in LIFT schemes.
From a starting point at which LIFT was often grouped together with other public-private partnership models, with its unique benefits and approach overlooked, Whitehouse sought to widen understanding of LIFT among opinion leaders and decision makers.
Key to this has been the explanation of LIFT’s successes to date and the demonstration of how the model can serve national infrastructure needs, in terms both of the development of facilities and of the rationalisation and maintenance of existing public sector estates. While LIFT has historically focused on the development of primary care facilities for the NHS, we have sought to demonstrate how the model could be applied to other policy areas.
The aim has been to ensure the widespread support of LIFT from all political parties in order to ensure its long-terms success in an uncertain economic climate.
Whitehouse has maintained an ongoing programme of engagement with policy and decision makers from all political parties, also communicating with key stakeholders and professional bodies within the NHS and maintaining an ongoing stream of media coverage to highlight the benefits of the LIFT model and ideas of the LIFT Council.
Through this activity we have successfully positioned the LIFT Council not only as the voice of the industry, but as a key voice in the development of future public sector infrastructure strategy.
“The work of The LIFT Council stretches across numerous policy areas and involves a broad array of both Public and Private sector stakeholders. Having a communications agency which can therefore operate fluidly across this terrain, anticipate the direction of travel and ensure we are at all times ideally placed to contribute to decisions which affect members’ interests is critical. Whitehouse has delivered this year after year and their knowledge, experience, responsiveness and positive helpful attitude has assisted us enormously.”
David Pokora, Executive Director, The LIFT Council