Enterprise Car Club and Enterprise Rent-A-Car
Services provided: Public Affairs Consulting, Content Creation, Event Management, Market Access Strategy
Enterprise Car Club and Enterprise Rent A Car are part of Enterprise Holdings which is the largest car rental service provider in the world operating in more than 90 countries and employing close to 100,000 people.
As part of a new environmental initiative, Enterprise Car Club wanted to promote car clubs to local authorities across the country with the objective of replacing local government grey fleet (vehicles privately owned by employees or via an employee ownership scheme) with car club vehicles.
Enterprise Car Club required high level support and advice to identify influencers in central and local government who could adopt and champion the initiative.
The Whitehouse Consultancy identified a cross-sector map of influencers across a wide range of local authorities responsible for local government budgets and environment, transport and sustainability policy. Alongside this we developed a series of briefings highlighting the environmental and financial benefits of local authorities switching to car club. The public sector spends £786 million on grey fleet travel each year and mileage driven in grey fleet vehicles in the public sector generates around 47,000 tonnes of C02, 1,118 tonnes of nitrogen oxide and 40,000 kg of Particle Matter per year. In contrast, Enterprise Car Club vehicles are subject to rapid turnover, have a high proportion of Euro 6 (the latest standard for exhaust emissions) vehicles and a significant fleet of zero emission electric vehicles.
We then organised private meetings with influencers including a high-level roundtable with government ministers and MPs at the Conservative Party Conference and a major briefing to local authorities in the Palace of Westminster with presentations from local authorities already benefitting from Enterprise Car Club. This included Woking Borough Council who, as a result of using car club, was able to reduce expenditure on grey fleet travel by 23% and save 1.2 tonnes of C02, slashing the emissions footprint of its employees by 37%.
As a result of our sustained engagement programme, Enterprise Car Club was able to develop important links with central and local government. This helped to ensure an increased awareness and understanding of Enterprise Car Club and how it operates and the ways in which it enables local government to improve air quality and limit congestion. Furthermore, it led to a network of political supporters who could promote and disseminate messaging around the benefits of car club to fellow councillors and politicians. Many local authorities continued to make financial savings, reduce congestion and cut emissions by using car club while other local authorities put in place measures enabling the switch away from grey fleet to Enterprise Car Club.
“The Whitehouse Consultancy was a valued and trusted partner. They helped us gain access to influential members of both local and central government and used their knowledge to guide us through important legislative changes that would impact our business and, where possible, helped to ensure our that voice was heard.”
Marwan Bateh, Vice President for Finance, Enterprise Holdings