Cambridge Weight Plan

Background

Cambridge Weight Plan (CWP) provides flexible weight loss and weight management programmes for the overweight and obese, operating within primary and secondary care environments as well as the wider community through the commercial weight loss sector.

With more and more people categorised as overweight and obese in the UK, Cambridge wanted to ensure that government initiatives designed to tackle the problem were all encompassing and that different solutions for different people are readily available. Cambridge also wanted to draw attention to the “therapeutic gap” that exists between simple eating advice on weight loss and invasive and expensive bariatric surgery. To do this, Cambridge had to ensure that officials within the NHS structures focusing on public health that were created by the 2012 Health and Social Care Act – in particular, powerful Directors of Public Health – were aware of its programmes.

Our Strategy

Whitehouse has been working with Cambridge to raise its profile amongst relevant politicians, civil servants and other officials at national, devolved administration and local levels through sustained and extensive programmes of political engagement and public affairs. Whitehouse has also ensured that Cambridge is positioned as an important voice in discussions over the development of key guidance covering obesity management and treatment that is being overseen by the National Institute for Health and Care Excellence.

Whitehouse has additionally worked with Cambridge to ensure that it is taking an active role in supporting charities and other bodies concerned with tackling obesity, including the National Obesity Forum.

Finally, Whitehouse has used its European contacts and public affairs experience to assist Cambridge with specific market access issues that have arisen in other EU Member States.

Outcome

As a result of a targeted public affairs strategy and stakeholder engagement, Cambridge is now acknowledged as a source of expertise in the field of weight management and has an on-going dialogue with all the key decision makers in Westminster, Whitehall, within the most relevant NHS bodies, as well as at a local level.

By engaging with this variety of bodies, Whitehouse successfully raised the profile of Cambridge and the programmes that it offers and opened up new business opportunities.

Testimonial

“Obesity and overweight have become a political and public health issue of increasing importance in recent years. The Whitehouse Consultancy has provided excellent long-term strategic advice and guidance to ensure that our voice has been heard within the political and governmental arena, and has been instrumental both in raising our public profile and helping to resolve specific regulatory challenges when these arise.”

Chris McDermott, Managing Director, Cambridge Health & Weight Plan

 

Contact us

We would be delighted to hear from you. If you would like to get in touch with us, please contact us on 020 7463 0690 or use the form below.

We look forward to hearing from you.

For media enquiries, please contact Chris Rogers on 020 7793 2536 / 07720 054189, or email Chris.Rogers@whitehouseconsulting.co.uk.

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