Mayar leads on a range of accounts and advises clients across sectors such as health, food and nutrition, education and the third sector. A trained journalist, Mayar is responsible for the development and implementation of strategies to secure coverage for clients at all levels of the media in order to raise their profiles, promote their messaging, and to engage audiences ranging from parliamentarians and policymakers, to healthcare practitioners and teachers, to consumers and parent groups.
Mayar’s extensive network of journalist contacts and prior media training enable her to secure high value coverage on behalf of our clients that furthers their institutional objectives; while also supporting our clients’ communications’ capacity through the provision of guidance and training – along with practical support – in media management.
A member of the Whitehouse team since 2012, Mayar has worked on national media campaigns for clients including National Obesity Awareness Week, the Association of Educational Psychologists and Action Cerebral Palsy. Her work for the European Specialist Sports Nutrition Alliance has won several high profile industry awards.
Mayar was previously a member of the London Legacy Development Corporation’s communications team during London 2012, and has also worked for the British Council, the United Nations High Commissioner for Refugees, a respected multimedia publishing house and three overseas national newspapers. Mayar is a keen traveller, swimmer and reader.