Senior Communications Consultant
As a trained journalist, Mayar is responsible for the development and implementation of strategies to secure coverage for clients at all levels of the media, in order to raise their profiles, promote their messaging, and to engage audiences ranging from parliamentarians to healthcare professionals.
A member of the Whitehouse team since 2012, Mayar has worked on national media campaigns for clients including National Obesity Awareness Week and the Association of Educational Psychologists. Her work for the European Specialist Sports Nutrition Alliance was a finalist for a high profile industry award in 2014.
Mayar’s extensive network of journalist contacts and media training enable her to secure high value coverage on behalf of our clients that furthers their institutional objectives; while also supporting our clients’ existing press office capacity through the provision of guidance and training – along with practical support – in media management.
Mayar was previously a member of the London Legacy Development Corporation’s communications team during London 2012, and has also worked for a respected publishing house, three overseas national newspapers, the United Nations High Commissioner for Refugees and the British Council in Egypt.